A visual exploration for new Berliners to find the most suitable place in the city according to their own needs. From the darkness of the unknown to the brightness that represents a place the user can call home.
Digital and printed media
Illustrator, Photoshop, Glyphs
BEhome explores lifestyles landscapes as a relationship between people’s needs and their environment. It is a project based on the cartographic visualisation of the variety of interests aiming to construct a lifestyle image of the city of Berlin. BEhome explores lifestyle landscapes as a relationship between people’s needs and their environment. It is a project based on the cartographic visualization of the variety of interests aiming to construct a lifestyle image of the city of Berlin. There are multiple profiles of new Berliners with a wide range of interests as well as several options of neighborhoods that are able to provide for those needs. The project focuses on the identification of the wide range of needs of people that are currently moving to Berlin. User research provided a list of needs that was used as a starting point.
Based on several existing databases, the selection of needs is visualized according to predefined graphics parameters (color, shape, size, opacity, patterns or direction) on a map. Providing a graphic translation of lifestyle-landscapes in Berlin. The goal was to provide an interactive visualization of the heat zones where the needs of people moving to Berlin can be pleased, through an extended selectable list of categories defining a certain lifestyle and visualize those needs in a map.