Versus

One of the best comparison platform for everyday needs

CLIENT

Versus.com

completion

September 2016

Type

User Interface Design

tools

Sketch, Principle, After Effects, InVision

Global comparison platform that offers users unbiased and trustworthy information about everyday products, mobile/ electronics, travel destinations, nutrition and more in 13 languages. Versus also provides real-time price comparison through connected APIs from major Affiliate partners.

Positive traffic development since full roll-roll-out of the new frontend in February 2017 which resulted in organic traffic growth both users and sessions, as well as direct traffic reflecting customer retention and strong brand name. Increasing desktop, mobile & tablet traffic, high interaction at an extremely low bounce rate.

CLIENT

Versus.com

completion

September 2016

Type

User Interface Design

tools

Sketch, Principle, After Effects, InVision

Global comparison platform that offers users unbiased and trustworthy information about everyday products, mobile/ electronics, travel destinations, nutrition and more in 13 languages. Versus also provides real-time price comparison through connected APIs from major Affiliate partners.

Positive traffic development since full roll-roll-out of the new frontend in February 2017 which resulted in organic traffic growth both users and sessions, as well as direct traffic reflecting customer retention and strong brand name. Increasing desktop, mobile & tablet traffic, high interaction at an extremely low bounce rate.

versus-macbook-iphone

Homepage

The homepage of versus original plan was to keep it simple and decluttered. The first viewport would contain a hero search, followed by two content sections one presenting new releases and the second one with latest blog articles.

versus-home-desktop

Desktop

Iconography

Icons are an important part of design, they help for a better understanding and interpretation of information, they draw attention, increase readability and display content concisely.

For a system of icons to be effective, it should be carefully thought, with a holistic approach towards topics, such as audience, size of use, level of detail, perspective, and style, within a range from abstract to realistic. Icon-sets should be made with consistent uniform guidelines, pixel-perfect, clear and sharp.

Iconography

Icons are an important part of design, they help for a better understanding and interpretation of information, they draw attention, increase readability and display content concisely.

For a system of icons to be effective, it should be carefully thought, with a holistic approach towards topics, such as audience, size of use, level of detail, perspective, and style, within a range from abstract to realistic. Icon-sets should be made with consistent uniform guidelines, pixel-perfect, clear and sharp.

Iconography

Icons are an important part of design, they help a better understanding and interpretation of information, they draw attention, increase readability and display content concisely. For a system of icons to be effective, it should be carefully thought, with a holistic approach towards topics such as audience, size of use, level of detail, perspective, and style within a range from abstract to realistic. Icon sets should be made with consistent uniform guidelines, pixel-perfect, clear and sharp.

Widget

Various interactive content widgets designed with the intention of scaling content marketing and insight. The widgets helped versus understand, convert and reach their audience.

widget 1

Battle of the products

In the form of a quiz, this widget compares two objects of the same category. Users engage in testing their knowledge while sharing with versus their expectations regarding the performance of the products.

widget 1

Battle of the products

In the form of a quiz, this widget compares two objects of the same category. Users engage in testing their knowledge while sharing with versus their expectations regarding the performance of the products.

widget 1

Battle of the products

In the form of a quiz, this widget compares two objects of the same category. Users engage in testing their knowledge while sharing with versus their expectations regarding the performance of the products.

widget 2

Product match

Was designed to offer the user the best match of a product category according to their own needs. This interactive questionnaire narrows the wide range of products to a single product that matches the precise needs of the user.

widget 2

Product match

Was designed to offer the user the best match of a product category according to their own needs. This interactive questionnaire narrows the wide range of products to a single product that matches the precise needs of the user.

widget 2

Product match

Was designed to offer the user the best match of a product category according to their own needs. This interactive questionnaire narrows the wide range of products to a single product that matches the precise needs of the user.

widget 3

Category Quiz

With this widget, users engage in testing their knowledge while sharing with versus their expectations regarding a wide array of objects within a category.

widget 3

Category Quiz

With this widget, users engage in testing their knowledge while sharing with versus their expectations regarding a wide array of objects within a category.

widget 3

Category Quiz

With this widget, users engage in testing their knowledge while sharing with versus their expectations regarding a wide array of objects within a category.

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