Din Wayfinding

A WAYFINDING SYSTEM FOR THE CAMPUS CHARLOTTENBURG OF THE TECHNISCHE UNIVERSITÄT AND UNIVERSITÄT DER KÜNSTE IN BERLIN

CLIENT

Technische Universität Berlin

completion

July 2015

Type

Signage System

tools

Illustrator, Photoshop, Glyphs, Indesign, Cinema 4d

Campus Charlottenburg from the Technische Universität Berlin is not perceived as a coherent area due to its heterogeneity. In addition, there is a massive orientation problem on the grounds that affect visitors, faculty and students. The Campus Charlottenburg has grown, and keeps growing organically in the heart of Berlin and offers a wide range of constantly changing offers. The solution was to create a new signage system, both analog and digital.

It was decided to develop a modular concept. Due to its flexibility and extensibility for temporary information, this concept should be able to meet the demands of the campus and develop together with it and harmonizes with the existing character of the area.

On the digital facet, an open Wi-Fi and a campus application where the user will find up-to-date information of events, aligned to a calendar, as well as mobility functionalities to find each faculty, building, room, office or service.

CLIENT

Technische Universität Berlin

completion

July 2015

Type

Signage System

tools

Illustrator, Photoshop, Glyphs, Indesign, Cinema 4d

Campus Charlottenburg from the Technische Universität Berlin is not perceived as a coherent area due to its heterogeneity. In addition, there is a massive orientation problem on the grounds that affect visitors, faculty and students. The Campus Charlottenburg has grown, and keeps growing organically in the heart of Berlin and offers a wide range of constantly changing offers. The solution was to create a new signage system, both analog and digital.

It was decided to develop a modular concept. Due to its flexibility and extensibility for temporary information, this concept should be able to meet the demands of the campus and develop together with it and harmonizes with the existing character of the area.

On the digital facet, an open Wi-Fi and a campus application where the user will find up-to-date information of events, aligned to a calendar, as well as mobility functionalities to find each faculty, building, room, office or service.

“Every idea starts on a blank sheet of DIN format paper”

Typography

Having several options of Typographic applications, 18 final options were tested and analyzed within the wayfinding system.

It was decided to use the “Univers LT 65 Bold” typography for headings, abbreviations and individual titles due to its good readability from distance.

In addition, we opted for the “Asap regular”. Asap is a free contemporary typography which has a similar X-height to Univers, fits in well with the overall picture and gives the contents both a technical and a friendly character. This typography is used for meta information on the analog modules.

Color & Contrast

The decision was made for a minimalist black and white prayer. First, because this combination offers functionally the best readability, and second, to make the control system stand out visually from the already colorful campus. In the analysis, Arthur & Passini’s formula was used to evaluate the contrast value between colors.

Typography

Having several options of Typographic applications, 18 final options were tested and analyzed within the wayfinding system.

It was decided to use the “Univers LT 65 Bold” typography for headings, abbreviations and individual titles due to its good readability from distance.

In addition, we opted for the “Asap regular”. Asap is a free contemporary typography which has a similar X-height to Univers, fits in well with the overall picture and gives the contents both a technical and a friendly character. This typography is used for meta information on the analog modules.

Color & Contrast

The decision was made for a minimalist black and white prayer. First, because this combination offers functionally the best readability, and second, to make the control system stand out visually from the already colorful campus. In the analysis, Arthur & Passini’s formula was used to evaluate the contrast value between colors.

Typography

Having several options of Typographic applications, 18 final options were tested and analyzed within the wayfinding system.

It was decided to use the “Univers LT 65 Bold” typography for headings, abbreviations and individual titles due to its good readability from distance.

In addition, we opted for the “Asap regular”. Asap is a free contemporary typography which has a similar X-height to Univers, fits in well with the overall picture and gives the contents both a technical and a friendly character. This typography is used for meta information on the analog modules.

Color & Contrast

The decision was made for a minimalist black and white prayer. First, because this combination offers functionally the best readability, and second, to make the control system stand out visually from the already colorful campus. In the analysis, Arthur & Passini’s formula was used to evaluate the contrast value between colors.

wayfinding-arrow-icon-din-udk

Arrows

On a wayfinding system, an arrow is the most relevant icon. Because of this, multiple arrow shapes were tested, proving that the size and proportions would have an optimum readability and visibility depending on the placement.

wayfinding-visibility-test-din-udk-01
wayfinding-visibility-test-din-udk-02
wayfinding-arrow-test-icon-din-udk
wayfinding-visibility-test-din-udk-02
wayfinding-arrow-icon-din-udk
wayfinding-visibility-test-din-udk-01

Arrows

On a wayfinding system, an arrow is the most relevant icon. Because of this, multiple arrow shapes were tested, proving that the size and proportions would have an optimum readability and visibility depending on the placement.

wayfinding-arrow-test-icon-din-udk

Iconography

The necessity of having their own pictogram family, which fits well with the typeface of the control system, was a primary concern.

The entire iconography of the system is based on aspects of the typography “Asap regular”.

wayfinding-icon-design-din-udk

Iconography

The necessity of having their own pictogram family, which fits well with the typeface of the control system, was a primary concern.

The entire iconography of the system is based on aspects of the typography “Asap regular”.

wayfinding-icon-design-din-udk

Iconography

The necessity of having their own pictogram family, which fits well with the typeface of the control system, was a primary concern.

The entire iconography of the system is based on aspects of the typography “Asap regular”.

wayfinding-icon-design-din-udk

Map

The map as an orientation element occupies the largest area in the system, A0 Portrait. It is on the big information boards.

On it, you will find all the elements of the physical control system united and explained. Each building is provided with an abbreviation and its basic services.

Map

The map as an orientation element occupies the largest area in the system, A0 Portrait. It is on the big information boards.

On it, you will find all the elements of the physical control system united and explained. Each building is provided with an abbreviation and its basic services.

Map

The map as an orientation element occupies the largest area in the system, A0 Portrait. It is on the big information boards.

On it, you will find all the elements of the physical control system united and explained. Each building is provided with an abbreviation and its basic services.

camila_peralta_camswork_din_wayfinding_03_2

Mobile Application

The digital campus system should be structurally and formally based on the physical signage system. It consists of individual modules, which in turn are themselves subdivided into submodules.

The campus visitor receives a preconfigured view. In addition to basic information about the campus and upcoming events, this should also include further offers from the campus, such as workshops and seminars, which can be booked via the Application.

In addition, each module should provide a geolocation and route function in order to provide the user a digital wayfinding. The user can interact with the modules and arrange them individually in order to increase the individual experience. Due to the modular structure, a gradual expansion to a social campus network would be conceivable.

In this network lectures and other teaching materials could be stored in a media library. It would also be possible to provide a platform for projects of the universities in order to build a cooperative network of ideas and knowledge and make them visible to other campus users as well.

mobility-app-interface-din-udk

Mobile Application

The digital campus system should be structurally and formally based on the physical signage system. It consists of individual modules, which in turn are themselves subdivided into submodules.

The campus visitor receives a preconfigured view. In addition to basic information about the campus and upcoming events, this should also include further offers from the campus, such as workshops and seminars, which can be booked via the Application.

In addition, each module should provide a geolocation and route function in order to provide the user a digital wayfinding. The user can interact with the modules and arrange them individually in order to increase the individual experience. Due to the modular structure, a gradual expansion to a social campus network would be conceivable.

In this network lectures and other teaching materials could be stored in a media library. It would also be possible to provide a platform for projects of the universities in order to build a cooperative network of ideas and knowledge and make them visible to other campus users as well.

mobility-app-interface-din-udk

Mobile Application

The digital campus system should be structurally and formally based on the physical signage system. It consists of individual modules, which in turn are themselves subdivided into submodules.

The campus visitor receives a preconfigured view. In addition to basic information about the campus and upcoming events, this should also include further offers from the campus, such as workshops and seminars, which can be booked via the Application.

In addition, each module should provide a geolocation and route function in order to provide the user a digital wayfinding. The user can interact with the modules and arrange them individually in order to increase the individual experience. Due to the modular structure, a gradual expansion to a social campus network would be conceivable.

In this network lectures and other teaching materials could be stored in a media library. It would also be possible to provide a platform for projects of the universities in order to build a cooperative network of ideas and knowledge and make them visible to other campus users as well.

mobility-app-interface-din-udk
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