Bricelets 1570

A traditional family business, hand-made in Chile

CLIENT

Bricelets 1570

completion

January 2018

Type

Corporate Identity

tools

Illustrator, Indesign

Bricelets 1570 is family business, the tradition of making bricelets started in this family four generations ago, from a passionate french-swiss family leader who transmitted her love for heartful homemade food. Risking their lives for a brighter future, they decided to settle in the southern hemisphere of the world, carefully choosing what would travel by boat with them. Among their belongings, a heavy iron cast bricelet press made it to the boat. Making them in a firewood at the time, took hours of work, which causes them being something particularly special and part of all important family gatherings.

Modern times came and along an electric press, the making process became faster and the cookies became more popular among family friends. In 2017 one of the granddaughters and her daughter decided to share this family tradition with the world, they started experimenting savory flavors, keeping the sweet recipe as the original. The corporate identity reflects a mix of tradition and modernity. Garalde old-style typography and a linear illustration inspired by the patterns that the press leaves on the cookies.

CLIENT

Bricelets 1570

completion

January 2018

Type

Corporate Identity

tools

Illustrator, Indesign

Bricelets 1570 is family business, the tradition of making bricelets started in this family four generations ago, from a passionate french-swiss family leader who transmitted her love for heartful homemade food. Risking their lives for a brighter future, they decided to settle in the southern hemisphere of the world, carefully choosing what would travel by boat with them. Among their belongings, a heavy iron cast bricelet press made it to the boat. Making them in a firewood at the time, took hours of work, which causes them being something particularly special and part of all important family gatherings.

Modern times came and along an electric press, the making process became faster and the cookies became more popular among family friends. In 2017 one of the granddaughters and her daughter decided to share this family tradition with the world, they started experimenting savory flavors, keeping the sweet recipe as the original. The corporate identity reflects a mix of tradition and modernity. Garalde old-style typography and a linear illustration inspired by the patterns that the press leaves on the cookies.

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